Global E-Mobility Outlook

Recording of Tuesday, June 18, 2024 | The smarter E Europe 2024 | Conference Program | Language: English | Duration: 16:16 .

"BEV Market Insights: German Sales Lag, Norway and China Lead Growth with Tesla Facing Stiff Competition from Local Brands."

The speaker addresses an audience composed primarily of battery electric vehicle (BEV) owners, sharing insights on BEV market trends across various regions. In Europe, although the overall BEV sales appear to be declining by 43% through April, certain markets like Norway show a more nuanced picture with other segments also performing poorly. Germany remains a challenge as its positive performance in non-BEV sectors skews European figures negatively; excluding Germany shows an 11% increase in BEVs. Comparisons between high-performance ICE vehicles and their electric counterparts emphasize price parity driven by CO2 taxes rather than subsidies. Market dynamics reveal that higher electricity prices and lower fuel costs impact total cost of ownership unfavorably for German consumers compared to the Netherlands. Brand-wise analysis highlights Volkswagen's leading position in the German BEV market over Tesla, while BMW is gaining traction. In China, NEVs constitute 40% of vehicle sales this year with BYD leading followed by Geely and ChangAn due to rapid model introductions challenging Tesla's limited lineup. In terms of top-selling models: Germany: Dominated by local brands except for Tesla. US: The Model Y leads significantly above Ford Mustang Mach-Em. China: Local Chinese players dominate with BYD Seagull likely surpassing Model Y due to affordability. Overall, despite some regional slowdowns and challenges from traditional automakers’ stronger performances outside the full-electric segment, there's optimism about moving in the right direction towards broader BEV adoption globally.

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Speaker

Steven Van Arsdale
Autofacts Lead Analyst
PwC
Germany

Talk of session: International EV & Charging Market Outlook

Discover the latest trends in electrification in key markets around the world, with a focus on vehicle sales and charging infrastructure. Discover how high-voltage architectures are revolutionizing charging stations and vehicles, and their implications for the auto industry. Researchers will highlight global EV and charging markets and their projected growth. Join us for a series of expert-led presentations and interactive Q&A sessions.