Recording of Thursday, June 20, 2024 | The smarter E Europe Exhibition Program 2024 | Exhibition Program | Language: English | Duration: 13:42 .

Differing Motives of Charging Station Owners Shape Their Strategies: Service vs. Profit

The discussion centers on the varied roles and economic models of charging stations, often overlooked in favor of monetization strategies. Christian Kurtenbach from Monta introduces their pure software SaaS company focused on charge points, which connects over 100,000 units globally. He highlights two primary motives for setting up charging stations: profit-driven installations versus service-oriented setups. Profit-driven stations aim to maximize utilization and revenue through accessibility, competitive pricing, visibility, and user comfort. Examples include fuel station chains like Unox and professional public network operators. In contrast, service-oriented setups prioritize user experience over profitability. These are found at workplaces (to attract employees), fleet services (for operational efficiency), residential areas (for convenience), supermarkets (to draw customers), hotels (offering amenities like booking.com checkmarks), and municipalities; each driven by unique non-financial motivations. Understanding these distinct objectives is crucial for CPOs or solution providers as it dictates different focus areas—either enhancing utilization or improving user experience—to effectively meet diverse market needs.

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Talk of session: Together in the Fast Lane: Electromobility and Its Impact on Companies and Local Authorities

This session led by electrive will provide a compact overview of the integration and economic potential of electromobility for companies and municipalities. Experts will discuss the optimization of charging infrastructures, innovative utility rate models and disruptive DC charging technologies that improve the charging experience and increase profitability. The session is aimed at decision makers in municipalities, utilities and city planners who are interested in efficient and profitable electromobility solutions.

Further Talks of this session:

Welcome by the Moderator

To Talk

Empowering the Grid with Kinetic Power Boosters

To Talk

Calibrated Time - New Possibilities for Attractive Tariffs

To Talk

From Uncontrolled Growth to a Profitable Business Case: Necessary Charging Infrastructure Framework Conditions for Higher ROI

To Talk

Floox, Disrupting DC Charging Made in Barcelona

To Talk

Partners & Sponsors